We Back
The Fax Pass
Colfax is building something new. You’re protecting its character.
East Colfax Avenue is getting an upgrade with Bus Rapid Transit, and while progress is exciting, the local businesses that are the heartbeat of this legendary street need our support. That’s where you come in. The We Back The Fax Pass is your mission brief and your ticket to becoming a true Colfax champion.
It’s simple: Explore, support and watch your impact grow. Every visit, every purchase, every sticker in your Pass helps keep the lights on, the dreams alive and the unique spirit of Colfax thriving during construction.
Your Passbook for Boosting Businesses
Ready to make an impact? Here’s your quick guide to becoming a Colfax legend:
Grab Your Pass
Grab Your Pass: Pick up your official We Back The Fax Pass at one of our scheduled pop-up distribution events. Follow @WeBackTheFax or visit our Prize Page to find upcoming events.
Hit the Streets
Hit the Streets: Explore the incredible businesses along East Colfax. From hidden gem eateries to quirky boutiques — all of our participating businesses are ready for your love.
Get That Sticker
Get That Sticker: Make a qualifying purchase at a participating business, flash your Pass and a staff member will place a sticker in your book. Each sticker is a badge of honor and proof you’re backing the Fax.
Unlock the Goods
Unlock the Goods: Rack up those stickers and climb the tiers to unlock . Your loyalty gets rewarded, big time. Learn more about the prize tiers and how to redeem your rewards on our Rules of the Road page.
More than Just Stickers
You’re building a brighter future.
Sure, prizes are cool, but The Fax Pass represents something bigger. It’s about:
Community Power: Keeping our local economy vibrant and ensuring Colfax remains the unique, independent street we all love.
Discovery: Unearthing new favorite spots and rediscovering old favorites right in your backyard.
Direct Impact: Knowing every sticker you earn directly supports the livelihoods of your neighbors and the soul of our avenue.
Become a Local Legend: Joining a crew of dedicated locals who are actively shaping the future of Colfax.
Ready to get started?
Don’t just watch Colfax evolve—be a part of its legendary journey. Follow us on social media (@WeBackTheFax) today to learn where we’ll be next to get your very own pass.
Don’t forget, there are rules here, people! Review The Fax Pass Rules of the Road here.
Do you have a question about your We Back The Fax Pass? Please email colfaxbrtbizassist@gmail.com.
